Goji Berry has been used in Traditional Chinese Medicine for thousands of years. Botanically known as Lycium Barbarum, it is used to improve eyesight, boost the immune system, increase longevity, protect the heart and liver from disease.
Cosmetic Uses of Goji Berry
Scientific studies show Goji Berry has excellent antioxidant properties to protect cells against oxidative damage caused by free radicals. It was shown to be capable of neutralising free radicals by up to 82% (Wu, SJ. et al, 2004).
Also known as Wolfberry, Goji Berry is rich in amino acids, polysaccharides, vitamins and flavonoids. Goji Berry Fruit Extract is used in cosmetic and skincare products for its antioxidant and anti-ageing properties. It is one of the key ingredients in Henry Tianus award winning face serum, Antioxidant Youthful Essence.
Herbal Medicine: Biomolecular and Clinical Aspects (Oxidative Stress and Disease), 2nd edition, Chapter 14. Editors: Iris F. F. Benzie and Sissi Wachtel-Galor.
The Journal of Alternative and Complementary Medicine, May 2008, 14(4): 403-412: A Randomized, Double-Blind, Placebo-Controlled, Clinical Study of the General Effects of a Standardized Lycium barbarum (Goji) Juice. Harunobu Amagase and Dwight M. Nance.
NHS UK: Do goji berries deserve their A-list status?.
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